Nike AirMax Day 2018

Nike AirMax Day, 2018

Client: Nike Women’s

Scope: Engineering, Fabrication, Project Management & Installation Supervision  

Location: North America (5) key cities

Design Credit: HereNow Creative

Photography Credit: Blackmouth Design

The Challenge:

Construct and deliver Nike’s AirMax vision of an over inflated design theme, celebrating AirMax Day, without the use of air.

The Solution:

In order to keep with Nike’s vision and the concept of air, BMD used a zero risk solution, delivering overstuffed upholstery and furniture to emulate air inflation.  ⬇